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GRAB EYEBALLS WITH PROMOTIONAL PRODUCTS - Corporates the world over spend millions on advertising and publicity. Yet, in the current scenario, smart businesses use digital technology effectively for the same. Digital printing has changed the dynamics of the promotion game. It has provided a whole new range of options not just for businesses but individuals too. Personalized promotional products are now available over web portals like Printland that permit designing and printing of custom products online.


Custom printed promotional products are trendy designer products that can be made to order. The use of these customized products has become common in press conferences, business meetings, seminars, exhibitions, etc.


Printing on products is possible through the use of patterns and designs available in a variety of colours. Once a selection has been made, the products can be customized to add some text – which could be the tag line for promoting your product, or your business philosophy. Such logo printed promotional products can be given as takeaways from business events. On other occasions, these products could serve well as tools for publicity through use at the venue – as stationery or accessories.



A bulk order can also be placed while buying these custom products online – for getting attractive discounts. Such corporate promotional products are especially useful during the festive season. Ideal for giving away as presents, these products serve as a constant reminder of your brand of product or service. By getting the name of your company and its logo printed on these items, you can effectively increase their recall in the minds of your consumers, clients, business associates and target audience.



Promotional products could be anything ranging from stationery items like pens, to office accessories like business planners and calendars, other useful items mobile skins and covers, laptop bags, corporate sweatshirts, t-shirts, and so on.


Personalized promotional products for a product launch could be flash card pen drives, or a laptop bag, or a package of assorted gifts like pens, pen drives, planners and t-shirts in a backpack – all customized with the name and logo of the new product.


Similarly, during a re-branding exercise, a well-known media network gave away logo printed products to its employees. Building the team spirit, and beginning the brand identity ‘at home’, they were able to get the employees to sort these items like coffee mugs, t-shirts, stationery items, car stickers, etc. and promote the company’s reinvented brand. Such an exercise is one way of effectively using corporate promotional products.



Instead of exploring them in the neighbourhood market place, where space limits their availability, one could explore online shopping of these personalized promotional products. Saving on your time, energy and even money spent on delivering these personal or corporate presents, one can avail competitive prices even for the online purchase. Just pick up a product select a design, add your customized text and picture, and pay for it online too. Then, put up your feet and relax. Your corporate promotional products would be delivered to the address given by you.


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