With 15,000 Customers in Less than a Year, Printland.in Scales Up To Lead a Revolution in Printing For SME Segment

www.business-standard.com | Online Coverage | Jan 17, 2013, 14:10 IST

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Printland.in, India’s First Online Stop for Corporate and Business Printing, has enhanced its product range for SME segment aggressively. By integrating web technologies, an eStudio and commercial printing, popularly termed as ‘web2print’, Printland has made it easy for small business owners to understand and order the complete array of corporate and business printing. The company has serviced over 15,000 customers since its launch in 2012, of which almost 80% are small and medium business enterprises.

“The printing industry had traditionally made the printing process puzzling, time consuming and cumbersome. We’ve made it easier for small businesses to buy commercial printing and are able to bring transparency, customer service and quality to an industry hitherto unknown for any customer friendly companies. Tapping into this huge opportunity, we have had a great start and have clocked an impressive growth and turnover in the first year of operations. This year, we will expand our reach and enhance our technologies to bring greater value to our growing customer base.” said Sandeep Behl, CEO, Printland.in

The company is expanding its team and aims to grow its operations exponentially in the upcoming fiscal.With the core system on Cloud Technologies, Printland.in provides the benefits of online design tool, user uploads and professional templates. It offers centralised printing and express delivery to any location in India. The services have received a lot of appreciation from customers with varied printing requirements like brochures, business cards, posters, banners and a wide range of corporate branding merchandise all at one place. Companies can manage their own microsite account from various locations thus mitigating the need to order from different printers from different locations. “The web2print service is hugely popular among SME/SOHO and is worth $23 billion is USA with several companies in the revenue range of $ 100 mill to $ 900 mill. There was a clear gap in India and we believe it is just the right time for such business to grow in India’s $ 20 billion commercial printing market,” added Sandeep. The company’s offering is like a whiff of fresh air in an otherwise dull and fragmented business printing industry.

Sandeep is not a stranger to printing or technology business. With 20 years of experience in Hewlett Packard, he had printing and IT Services in his blood. “I knew that this opportunity was worth giving up the corporate life and leading a disruption in a huge industry in India which so far was untouched by web technologies.” said Sandeep. “I believe in building an enduring business capable of becoming India’s largest printing company, and are already breaking-even. Our solution addresses a great pain point of 26 million SMEs in India. If we take venture capital, it will be for a faster growth and branding.”

Besides corporate and business printing, Printland.in also caters to individuals for their customised merchandise printing needs. This varies from customised bulk printing for occasions like Birthdays/ marriages to gifting / personal consumption.

Printland is a leading one stop web2print shop, offering corporate business printing, corporate merchandise, corporate gifts, personalised gifts with custom printing and readymade design solutions focused on SME sector.

Integrating automated printing, design studio and cloud technologies, Printland.in is creating a new document management experience altogether. Printland.in provides the benefits of online design tool, user uploads and professional templates. It has added a new layer of convenience on its offering through its portal through express delivery for its customers. Printland.in ensures delivery of material overnight in major Indian cities and express delivery anywhere in the world.

Its top management team, collectively carry a combined experience of over 100 years in top technology, services and printing organizations in India. Headquartered in Delhi, the company has a team of 60 people and has been incubated by AEGIS Centre for Entrepreneurship, a Technology Accelerator focusing on disruptive companies using technology to rewrite rules of the business in India.

Printland.in Brings Web2Print In India

www.efytimes.com | Online Coverage | Jan 17, 2013

Thursday, January 17, 2013: Printland.in, India’s First Online Stop for Corporate and Business Printing, has enhanced its product range for SME segment aggressively. By integrating web technologies, an eStudio and commercial printing, popularly termed as ‘web2print’, Printland has made it easy for small business owners to understand and order the complete array of corporate and business printing. The company has serviced over 15,000 customers since its launch in 2012, of which almost 80% are small and medium business enterprises. "The printing industry had traditionally made the printing process puzzling, time consuming and cumbersome. We've made it easier for small businesses to buy commercial printing and are able to bring transparency, customer service and quality to an industry hitherto unknown for any customer friendly companies. Tapping into this huge opportunity, we have had a great start and have clocked an impressive growth and turnover in the first year of operations. This year, we will expand our reach and enhance our technologies to bring greater value to our growing customer base.” said Sandeep Behl, CEO, Printland.in

The company is expanding its team and aims to grow its operations exponentially in the upcoming fiscal. With the core system on Cloud Technologies, Printland.in provides the benefits of online design tool, user uploads and professional templates. It offers centralised printing and express delivery to any location in India. The services have received a lot of appreciation from customers with varied printing requirements like brochures, business cards, posters, banners and a wide range of corporate branding merchandise all at one place. Companies can manage their own microsite account from various locations thus mitigating the need to order from different printers from different locations. “The web2print service is hugely popular among SME/SOHO and is worth $23 billion is USA with several companies in the revenue range of $ 100 mill to $ 900 mill. There was a clear gap in India and we believe it is just the right time for such business to grow in India’s $ 20 billion commercial printing market,” added Sandeep. The company’s offering is like a whiff of fresh air in an otherwise dull and fragmented business printing industry.

Sandeep is not a stranger to printing or technology business. With 20 years of experience in Hewlett Packard, he had printing and IT Services in his blood. “I knew that this opportunity was worth giving up the corporate life and leading a disruption in a huge industry in India which so far was untouched by web technologies.” said Sandeep. “I believe in building an enduring business capable of becoming India’s largest printing company, and are already breaking-even. Our solution addresses a great pain point of 26 million SMEs in India. If we take venture capital, it will be for a faster growth and branding.”

Besides corporate and business printing, Printland.in also caters to individuals for their customised merchandise printing needs. This varies from customised bulk printing for occasions like Birthdays/ marriages to gifting / personal consumption.

Printland.in Offers Printing Solutions For Corporates & Consumers.

Medianama | Jan 17, 2013

Printland.in is a web-based printing solution provider which offers corporate and business printing solutions and personalized printing solutions. The company claims to have served more than 15,000 customers since its launch in 2012, of which 80% were small and medium business enterprises.

Offerings: When we checked, we noticed that Printland.in offers corporate solutions like business printing solutions which includes printing of business cards, letterheads, envelopes, project reports, manuals, certificates, flyers, pamplets, brochures, posters, notepads, sticky notepads, and stickers among others; corporate merchandise printing solutions including coffee mugs, travel mugs, pen drives, mousepads, t-shirts, calendars, notebooks, and stickers among others and corporate gifting solutions for various occasions.
It also offers various consumer solutions like personalized gifts, invites, greeting cards, T-shirts, hoodies and stickers among others. The company website also suggests that it plans to add a special gifts section for consumers in the future.
Overall, we noticed that the site currently offers more number of printing solutions as compared to its competitors like Printvenue.
Design Templates: Similar to its competitors, Printland.in offers readymade design templates for all its products, although its not clear how many designs does the site offer. Besides that, the site also allows customers to upload their own design and offers an online design tool for customers to create a new design on the portal. Sequoia Capital backed Printo offers a similar online design tool for all its products, however Printbindaas andb Printvenue don’t offer any online design tool and only allow customers to upload a readymade design at the time of writing this article.
Payment Modes: At present, the site offers various payment modes like credit cards, debit cards, Netbanking and cash card, however we noticed that the site doesn’t offer Cash on delivery option at the time of writing this article.
The company offers free shipping for orders above Rs 300 and charges a flat Rs 30 shipping fee for orders below Rs 300. It claims to deliver products within three to five days within the country. We also noticed that the site offers International shipping, but there is no information on the shipping charge or delivery information on the company website at the time of writing this article. Printland.in also claims to offer overnight delivery service in select cities and 48-72 hour shipping facilities globally for a specific undisclosed amount.
Other players :As stated earlier, Printland competes with the Rocket Internet-backed Printvenue Printbindaas which had raised angel funding from Manoj Kumar Swain and Rajesh Garg in August 2012. Sequoia Capital backed Printo offers a similar online printing service allowing customers to place orders for business cards, business stationary, flyers, brochures, customized diaries and so on.
On the personalized gifting front, Printland also competes with Inkfruit, although its worth noting that Inkfruit prints the design on t-shirts only if the design has bee approved by a significant number of Inkfruit users. There is also online photo printing startup Zoomin which raised around $1.5 million from SVB India Finance earlier in the month, although it focuses only on photo prints.

Printland.in to offer printing solution for SME segment

www.indiadigitalreview.com | Online Coverage | Jan 18, 2013

Online printing solution, Printland.in, which provides corporate and business printing, has enhanced its product range for SME segment. The company has integrated web technologies, an eStudio and commercial printing, popularly termed as ‘web2print’ making it easy for small business owners to understand and order corporate and business prints. The company claims to serve over 15,000 customers since its launch in 2012, 80% of which are small and medium business enterprises.
“Tapping into this huge opportunity, we have had a great start and have clocked an impressive growth and turnover in the first year of operations. This year, we will expand our reach and enhance our technologies to bring greater value to our growing customer base,” said Sandeep Behl, CEO, Printland.in
With the core system on Cloud Technologies, Printland.in provides the benefits of online design tool, user uploads and professional templates. The services include varied printing requirements like brochures, business cards, posters, banners etc.
“The web2print service is hugely popular among SME/SOHO and is worth $23 billion is USA with several companies in the revenue range of $ 100 mill to $ 900 mill. There was a clear gap in India and we believe it is just the right time for such business to grow in India’s $ 20 billion commercial printing market,” added Sandeep.
Other players in this segment are Rocket Internet-backed Printvenue and Printbindaas which had raised angel funding from Manoj Kumar Swain and Rajesh Garg in August 2012. Sequoia Capital backed Printo offers a similar online printing service allowing customers to place orders for business cards, business stationary, flyers, brochures, customized diaries and so on.

Printland.in winner of Red Herring Top 100 Asia 2013!!!

www.business-standard.com | Jan 28, 2013, 00:44 IST

We are happy to share with you that Printland.in won the award in the coveted list of Top 100 Asian companies as conducted by Red Herring. Red Herring Top 100 awards is recognition of the leading private companies from Asia, celebrating their innovations and technologies across their respective industries. Printland is THE FIRST EVER INDIAN COMPANY IN THE PRINTING AND GIFTING INDUSTRY TO BE RECOGNISED AT THE WORLD FORUM.
At this moment in our growth journey, we would like to thank you for your patronage in building Printland as India’s most trusted brand in Printing and Gifting category.
About Red Herring Awards:Red Herring’s Top 100 list has become a mark of distinction for identifying promising start up companies and entrepreneurs. Red Herring was among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.
“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Asia to the Top 100 Winners. We believe Printland embodies the vision, drive and innovation that define a successful entrepreneurial venture. Printland should be proud of its accomplishment, as the competition was the strongest it has ever been.”
Red Herring is a global media company, which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums, including print, online and exclusive events worldwide. Red Herring provides an insider’s access to the global innovation economy, identifying new and innovative technology companies and entrepreneurs. Its Red Herring 100 awards for North America, Europe, Asia and Global have recognized more than 5,000 companies in their early stages, including Baidu, Google, eBay, Skype.

Printland struts online, heads for a face-off.

www.business-standard.com | Jan 28, 2013, 00:44 IST

It started with 21-year-old Udit Bansal’s aversion to joining his family’s printing business in Delhi. “I did not like the idea of running the business sitting in a shop,” says Bansal, a final-year bachelor of business administration student. So, about two years ago, he started exploring online models for meeting the printing needs of small and medium enterprises (SMEs).
After a chance meeting in 2011 withSanjeev Kakar, director, Aegis Centre for Entrepreneurship, a Gurgaon-based incubator of start-up companies, Bansal came up with a business plan. It was to set up a one-stop portal for customers to choose design and printing solutions, order from the comfort of their offices or homes and have these delivered within two to four working days. Printland was conceptualised. Through the next two months, Kakar, involved with several technology start-ups, conducted a series of dipstick surveys among small business owners, which showed positive results. Typically, small businesses need visiting cards, product or service brochures, marketing pamphlets, advertising and promotional material, branded corporate gifts, etc. Annual printing budgets of small businesses and professionals usually range between Rs 5,000 and Rs 3 lakh.
This market segment is not serviced too well by the existing set of printers, which generally focus on big-ticket orders,” says Kakar. Also, SMEs in smaller towns and cities don’t have access to cost-effective, high-quality digital printing facilities.
According to industry estimates, the commercial printing market in India is worth about Rs 60,000 crore and is dominated by neighbourhood mom-and-pop firms. Unlike big-ticket customers, SMEs usually don’t get any price advantage due to their small order value and volumes. “A one-stop online store targeting SMEs made business sense,” says Kakar.
In a developed e-commerce market such as the US, there are several online printing companies targeting small businesses and home offices. The biggest such company, VistaPrint, accounts for revenue of about $1 billion. In September 2012, VistaPrint forayed into India, acquiring PrintBell, an Indian online print start-up. Bipin Narang, director (marketing), VistaPrint India, says in the coming years, Indian SMEs are likely to take the online route to address their printing needs.
The web-to-print technology allows customers to choose and customise their design, order online and track their delivery. The online printing space targeting SMEs has been gaining ground in the last three to four years. Mumbai-based PrintStop, launched in 2007, has been following a hybrid model with five retail print stores across the city, as has Bangalore-based Printo. PrintVenue is another aggressive online.

Executing the idea Through his incubator Aegis, Kakar pumped Rs 90 lakh of seed capital into Printland. Bansal was a co-founder. Kakar also roped in Sandeep Behl, who had held senior management positions at Bharti Airtel and Hewlett-Packard, as mentor and co-founder. The company’s management decided to outsource the printing to a host of printers, including the one run by Bansal’s family. About 40-odd engineers and information technology specialists were roped in to handle the technical aspects of the portal. As of December 2012, Printland’s headcount stood at 55.
By March 2012, an e-commerce-enabled portal showcasing printing products and solutions was ready to take orders online. To keep the cost of acquiring customers low, Amit Jain, chief executive of Cardekho.com, was brought into the company’s board. Jain is a reputed internet marketing and search engine optimisation specialist.
“We are a technology company that happened to be in the printing business,” says Behl.
Employee stock ownership plans were thrown in to retain top talent. Through the last 13 months, promoters and investors have pumped in Rs 2 crore into the business. “The thrust has been on offering branding solutions to SMEs, not just meeting their printing requirements,” says Behl.

Running a tight ship Behl and Kakar say unlike many business-to-consumer e-commerce start-ups that tend to spend substantially on customer acquisition, their business made money from its first transaction. Gross margins in the commercial printing business typically range between 40 per cent and 50 per cent. For retail printing, these could be about 60 per cent.
In the first three months of operations (January to March 2012), the venture generated about Rs 34 lakh of business. Customer traction for ordering grew rapidly from April 2012. In the quarter ending March, Printland expects to record Rs 1.5 crore of business. “We hope to close FY13 with revenue of about Rs 5 crore, along with a small net profit,” says Behl. The company claims to have broken even in September 2012, eight months into its operation.
The focus has been on organic traffic growth. As of December 2012, about 90 per cent of customers were through the portal, while the rest were referrals or walk-ins. About 15 per cent were repeat customers. On an average, Printland executes 1,000-odd orders a month, with an average order value of Rs 5,000. “The bulk of our customers are in the Rs 5,000-10,000 value range,” says Behl. The marketing and promotion budget has been kept at about Rs 1 lakh a month. About 70 per cent of customers are SMEs; business customers account for 90 per cent of the revenue.
However, these are early days for business consumers, in terms of online printing. Consider Noida-based Abhinav Singh, who runs a mobile accessories company, and has been a Printland customer for the last six months, primarily for printing visiting cards, brochures, pamphlets. He has generated business worth about Rs 30,000 for the start-up. While online printing turns out about 10 per cent cheaper for low-value products, the biggest value-add is the time saved, he says. However the bulk of his print budget — about Rs 1.5 lakh a year — still goes to his neighbourhood off-set vendor. In time, he plans to shift some of this spend online.
Gopal Bhargava, who runs an off-set printing press in Kanpur, doesn’t feel online printing companies are a threat to his business. “They are likely to be active in the low-volume customer space,” he says.

Growth pangs Even as Printland finds its feet in the nascent market for online printing, competition is already hotting. VistaPrint has set up a printing facility in Mumbai and a design centre at Vadodara. “It is a long-haul business, focusing on user experience and quality,” says VistaPrint’s Narang. Through the next few months, plans are afoot to supplement the online presence with offline consumer touch points such as kiosks.
Many industry players consider Printland’s repeat customer business to be low. PrintBell, at the time of its acquisition by VistaPrint, had about 75 per cent repeat customer business, after three years of operations. When it comes to offering customisation service on the portal, Printland appears to be on shaky ground.
Considering the growing competition in the segment, low marketing and advertising spends could take a toll on Printland’s brand positioning and top-of-the-mind recall among customers.
Printland also needs a dose of capitalisation for an integrated back-end printing set-up. As the business scales up, this would help improve margins and tackle quality-related concerns. Behl and Kakar, however, put up a brave face against the growing competition. “Big-ticket competition only validates our business plan and would help to grow the market size,” says Behl. Their plan would be put to test when the business scales up through the next two to three years.
Relying solely on organic growth through the portal might not be sufficient. A hybrid model, with integrated back-end and front-end operations and a captive printing set-up, might be the order of the day.

Expert Take

www.business-standard.com | Jan 28, 2013, 00:44 IS

What I like about Printland is it has a strong engineering team and has figured out the basic product mix. Most remarkably, it has seen strong organic growth of customers, paying very little to acquire the customer.
Areas it can improve on are user interface, still very ‘Web 1.0’, better tracking of metrics and a deeper integration into the print supply chain. Integration with the supply chain is a much more nuanced and complicated issue, as the company grows. This integration, along with continuing the low-cost customer acquisition strategy, would ultimately determine the degree of the company’s success.
It needs a hook to push its products and solutions in a market in which 99 per cent of the business still happens offline. A disruptive strategy, like cash-on-delivery, would help push businesses from offline to online. However, to build and grow that new business, the company has to be nimbler.
That is where deep-pocketed competition could outpace it in marketing and advertising spends, narrowing Printland’s early-bird lead. The strategy of optimum advertising and marketing spend could backfire in the medium term. The question is, does it have the finances to outlive that scenario?
Bala Parthasarthy co-founded Snapfish, an online photo service, in 1999, subsequently bought by Hewlett Packard

Excl: Online printing solutions provider Printland secures $164K funding, claims to have bagged 15,000 clients.

http://techcircle.vccircle.com | Online Coverage |March 4, 2013

Printland Digital India Pvt Ltd, an online printing solutions startup, has received Rs 90 lakh (~$164,000) from Delhi-based angel-cum-seed fund Evista Venture Capital, a top executive of the company told Techcircle.in.
Delhi-based Printland said the funding happened five months ago. It is currently using the funds for upgrading technology, search engine optimisation, expanding its product range, automation of supply chain and for social media promotions.
Founded in January 2012 by BITS Pilani alumnus Sandeep Behl, Printland offers corporate printing as well as personalised gifts with readymade design solutions. It integrates automated printing, design studio and cloud computing to provide on-demand printing and distribution solutions. Its offerings include business printing, corporate merchandise, corporate gifts, personalised gifts etc. The website allows users to customise his/her requirements and order and pay online. The consignment will be delivered in 48 hours.
Printland claims to have served 15,000 clients so far. It is already profitable and will end the current fiscal year (FY13) with around Rs 5 crore revenues. “We currently receive around 1,500 orders a month with an average transaction size of around Rs 4,500. We are tapping the commercial printing market worth Rs 60,000 crore,” said Behl, who has worked at HP and Airtel.
“We have a 40-50 per cent gross margin for commercial printing solutions and about 60 per cent for retail solutions,” Behl said.
The company has set an ambitious target of growing revenues to Rs 70 crore in the next fiscal.
With around 60 staff on board, Printland provides printing solutions round the clock and deliver them at multiple locations.
Printland targets 26 million SMEs (small and medium enterprises) and SOHOs (small office home office) businesses in India. “Out of the total 15,000 customers, 80 per cent are from the SME/SOHO sector. Among them, over 90 per cent came in through online and 10 per cent by referrals and walk-ins,” Behl said.
The company was incubated at Delhi-based business incubator Aegis Centre for Entrepreneurship. Its director Sanjeev Kakar had put in Rs 35 lakh in his personal capacity in April last year.
The Indian web-to-print market is in the nascent stage compared to over 30 per cent market penetration in the US. “We believe that there is an opportunity of Rs 3,000 crore of revenues for us if  five per cent of the Indian market converts to web-to-print in the next couple of years,” Behl noted.
Evista Venture is a private angel-cum-seed fund started by a group of high net-worth individuals (HNIs) based in Delhi. The firm is headed by Rahul Gupta, who has over 25 years of expertise as a venture capitalist, financial expert, CEO, entrepreneur and strategist. It invests in technology businesses through referral network. The company infuses Rs 50 lakh to Rs 2.5 crore in technology companies.

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